SOCIAL MEDIA MARKETING
Why Social Media Marketing is important?
Facebook, Linkedin & Twitter is now the operating system of the Social Web. It has won the Social Networking war! A few years ago you might not have been familiar with Facebook, now following massive media coverage and dramatic growth it is highly likely you are one of nearly 27 million people in the India with a profile and perhaps you have already started to utilise it to promote your business, organisation or institution, to sell products and services, to fund raise, to recruit, to engage customers and suppliers, clients and candidates.
The same is true of the professional online network LinkedIn which has also seen a very rapid rise to dominance with over 70 million members in over 200 countries. Executives from all Fortune 500 companies are LinkedIn members. It has great potential for marketing and communications in B2B, B2C, and Not-for-Profit contexts.
The case for exploiting Facebook and LinkedIn as key channels in your marketing strategy is compelling. In this Session, we will examine both Facebook and LinkedIn as two key Social Networks with a combined membership of over 500 million people.
Importantly, for brand development, customer service, direct communications and viral marketing opportunities, the Facebook network offers simple, straightforward access to millions of potential customers and suppliers not only in the India but worldwide, with the ability to target by location, demographics, interests etc. LinkedIn offers some similar functionality to Facebook but is focused on 'doing business', professional networking and information exchange, recruitment and professional events etc.
With a potential audience of millions, the potential sales and marketing opportunities for 'Business to Business' (B2B), 'Business to Consumer' (B2C) and 'Not-for-Profit' are obvious. ADM Digital Marketing will explore how you can use both, and other Social Media, to campaign effectively and inexpensively for a real marketing ROI by utilizing Facebook and LinkedIn's Advertising functionality and Applications for your firm, agency, company, institution or organization.
ADM Digital Marketing will also explore brand reputation management techniques and systems for 'buzz monitoring' for brands, products and services for effective Public Relations (PR) online and business development using Social Media Marketing.