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What is search engine optimisation (SEO)?


Search engine optimisation (SEO) is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines.

Search Engine Optimisation (SEO) is concerned with the search results provided by Google and other search engines to their users. These are the main body of links generated when the user searches for information using key words or phrases. The links are ranked by relevance by each of the search engines according to their particular ranking criteria (using algorithms)

SEO  involves writing and designing your website in such a way that search engines rank it higher than your competition when prospective customers, clients, candidates or suppliers search online for the goods or services your agency, firm, company, institution or organization offers.

ADM Digital Marketing's Search Engine Optimisation (SEO) tips and techniques will help you to optimizing your web presence effectively and dramatically improving your Search Engine ranking at relatively low cost so that prospective customers and clients can find you quickly and easily when they search for keyword, phrases and search terms in Google and other search engines.

Why a Web Site Needs Search Engine Optimization?


The increased visibility which results from a properly well thought-out SEO optimization campaign boosts your website's ability to be found by searchers seeking your services. This increase in targeted traffic to your site greatly increases the likelihood of sales.


Our search engine optimization process can be described through as below Off-Page Optimization.


Link Building       

  • Directory Submission                 

  • Article Submission                                                                                                            Step 3

  • Product Directory Submission

  • Social Media Marketing Services


On-Page Optimization                                                                                          

  • Optimizing Title Tags & Meta Tags        

  • Optimization Site Directory and structure, Navigation                 

  • Anchor Tag Optimization                                                                                                 Step 2

  • Existing Content Optimization

  • Creation of new Optimized pages

  • Image Optimization



Site wide Factors                                                                                                     

  • Website Traffic Analysis

  • Site change implementation

  • Competitors analysis and report preparation                                                             

  • Basic Keyword Research and identification                                                                 Step 1

  • Preparing a detailed SEO Strategy       

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