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Why Email Marketing?

One of the oldest but most straight forward and reliable forms of Digital Marketing, Email Marketing is a highly effective, low cost method for engaging new customers/clients and communicating with existing ones. ADM Digital Marketing will help you to improve your Email marketing presence to generate more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.

It has many benefits including tracking return on investment (ROI), extremely inexpensive mass communications, high visibility with over half of Internet users checking or sending email each day. Given this it may come as no surprise that spending on email marketing by digital marketers rose by an estimated 15% in 2015.

However there are a number of techniques which should be employed for effective Email Marketing and pitfalls to avoid and both will be addressed during this Session. For example good email design and copy writing (content) is vital for customer/client engagement and deliver-ability is a growing concern with ever more sophisticated anti-spam systems, legislation and 'acceptable use policies' to follow. We will also explore various online email marketing platforms such as Campaign Monitor and Mail Chimp.

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